Television is the new movies
CW Jumps on the Online Bandwagon
Posted Friday, January 19, 2007
The CW continues to expand its online offerings on www.cwtv.com with the addition of streaming full episodes of several of the network's hit primetime series. The announcement was made today during The CW's Winter Press Tour session at the Ritz-Carlton Huntington Hotel in Pasadena, California.
Effective immediately, episodes of "Beauty and the Geek," "Supernatural" "Veronica Mars," "One Tree Hill," "Everybody Hates Chris," "All of Us," "Girlfriends" and "The Game" will be available free to viewers and presented with limited commercial interruption on the network's online destination, www.cwtv.com. Each episode will be streamed on the website for up to four weeks following their telecast on the network.
"As the network of tech-savvy young adults, our goal is to provide our audience with a community where they can connect with their favorite CW shows," said Rick Haskins, Executive Vice President, Marketing and Brand Strategy, The CW. "In the few months since we launched CWTV.com, the response has been overwhelming, and we're thrilled to give our viewers more ways to get involved with our brand."
The CW's online video player also includes several innovative features, which further enhance the viewing experience for users. The "Tear-Away" feature enables viewers to drag and drop the video player from the website directly onto their computer's desktop, making it easier to watch videos while working on their computer. The "Send to a Friend" feature allows users to select their own favorite moments from any of the episodes offered on the site and email them directly to their friends.
Additionally, since CWTV.com's launch in September, viewers have submitted more than 20,000 user-generated promos through the website's The CW Lab Video Mixer. Using episodic clips and an array of music supplied by The CW, the Video Mixer gives users the ability to edit together and create their own network promotional spots, which could be broadcast on-air.
Source: thefutoncritic.com
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